… how about making sure it’s something people actually give a shit about? The weekend starts at 5 p.m. on Friday. If I’m going to interrupt my weekend to do work, it had damn well better be important work. And if it’s not important, it’s getting ignored, and you probably would have been much better off e-mailing it at 8 a.m. Monday.
These are examples of stories that are worth publicizing after 5 p.m. on a Friday:
Facebook co-founder Mark Zuckerberg is holding several hostages at gunpoint at Columbia Pictures and demanding that The Social Network be revised to include him getting laid a lot more.
Microsoft reached agreements to acquire AOL, Yahoo! and Google.
Users trying to access Twitter were greeted with a graphic displaying a big hand giving the middle finger.
These are examples of stories that offer no inspiration whatsoever and will likely never see the light of day:
Low-level personnel announcements, especially at low-level companies: Once the weekend starts, I honestly don’t give a shit if Carson City Online hired an assistant account manager for the Reno area.
Announcements about D-level celebrities: Once I have a cocktail in my hand, the news that Larry Wilcox, who starred opposite Erik Estrada in CHiPs, will be speaking to your assistant gardening editor does absolutely nothing for me.
Meaningless statistics: No one cares that your website logged the 21st most monthly page views in its history. No one cares about this at any time of any day, much less after 5 p.m. on Friday.
The moral of the story: Once the weekend arrives, please think before you e-mail, or your “news” will end up in the SPAM folder.