First, Gap debuted an unpopular new logo. Then, responding to waves of criticism on Facebook, Twitter and the like, the clothing chain offered fans a chance to redesign the logo. And now, it’s going back to its original logo.
My question: Why do people give a crap what Gap’s logo looks like? Does anyone buy clothes from Gap, or any store, because of its logo? And why do enough people give a crap to turn this into a news story, at least for those of us who cover social media.
I understand that there are some people who remain fiercely loyal to certain brands, but this much uproar over a logo? I have never owned a pair of jeans not manufactured by Levi’s, and the only way a logo change would anger me enough to switch brands would be if they changed their logo to a huge penis and sewed it onto the rear of their jeans. Well, that, or a Philadelphia Eagles logo, which is even more offensive, but you get the idea.
Plus, most of the attire from Gap doesn’t even have its logo visible. There is no Gap logo on button-down shirts, flannels, sweaters, jeans, and other clothing along those lines. They do sell sweatshirts and T-shirts with their logo, but so does just about every company. If you don’t like the new logo, the mall is loaded with ample selections of T-shirts and sweatshirts.
But people flooding Facebook and Twitter with bile because of a logo change? I agree that the new logo was far from spectacular, but it also wasn’t anything that horrible, and even if it was, so what?
Sometimes social media brings out the stupidity in people.