The lack of common sense by Web surfers continues unabated, much to no one’s surprise. This time, as reported by New York Magazine’s Daily Intel, the morons are the Facebook users who actually believed that becoming a fan of IKEA.com would net them $1,000 gift cards. Seriously?
People, look at the math. Facebook has more than 400 million active users. If 1% of those users, or 4 million, opted to take IKEA up on its supposed offer, it would cost the Swedish furniture chain and provider of lousy instructions $4 billion. IKEA’s profits for its last fiscal year, which ended in August, were 21.5 billion Euros, or approximately $28.65 billion, so the company isn’t exactly in danger of filing for Chapter 11 anytime soon. But if it chose to give away almost 14% of its profits to people simply for becoming fans of its Web page, Chapter 11 would be just around the corner.
So, what happened? The scammer or scammers behind the fake IKEA promotion received the personal information of a bunch of suckers who are probably still waiting for their $1,000 IKEA gift cards.
Every time I think stupidity has reached a new low, I find myself proven wrong in a swift fashion. Wow, are people stupid.