I don’t know if this was a case of brilliant marketing and insight, or a case of dumb luck, but however this happened, I tip my hat.
Displayed very prominently on the bottom, left-hand corner of page two (the host page for the lead story) was a picture of a bright red high-heeled shoe, made by 5F and sold at Bergdorf Goodman for $325.
I mean, could you ASK for better placement?
While it’s true that page two is prime real estate no matter what’s going on, the picture of that shoe stood out prominently in a story about a prostitution ring and a disgraced politician.
So, to the people responsible for placing the ad: If it was intentional, I salute you, and if it was dumb luck, can I join you on a trip to Atlantic City or Vegas?